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TikTok Tours: How Social Media is Shaping Real Estate Buying Decisions in Nigeria

INTRODUCTION In a world where everything is going digital, it’s no surprise that real estate in Nigeria is getting a social media makeover. From short-let apartments in Lekki to newly built duplexes in Surulere, properties are no longer just being advertised; they are filmed and shared. And at the heart of this new wave is...

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